Awhile back, Dave and I had the privelege of delivering the keynote at the TNGIC annual conference in Gatlinburg, TN.  While we were preparing our slide deck and honing our message for that event, we happened upon a post by the folks at Carsonified declaring that "mobile is the new black".  Clearly applications in the mobile space are important...but let's have a look at why.

All about the numbers
According to the Internet World Stats website, the total market penetration of internet service via notebooks and PCs in the US in 2009 was 74.1%.  Personally I find this number appalling but that's an economics and equity issue for another post.  At the same time, mobile subscriptions were at 88% penetration in 2008 and the projected penetration of by 2014 is 104%.  In 2009, that market penetration figure stood at 91%.  What does that 104% figure mean?  It means that many individuals will be carrying multiple plans.  A Blackberry for work, supplemented by an iPhone, Android, iPad, or other device for personal use. 

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